Ginger Zumaeta is the founder of Motive3, a strategic messaging consultancy that helps leaders think clearly, communicate precisely, and influence decisions when the stakes are high. Her work focuses on moments that matter most: board discussions, investor conversations, strategic pivots, high-stakes presentations, and complex initiatives that require alignment across skeptical or divided stakeholders.
Before founding Motive3, Ginger spent years as a writer and producer, earning three Emmy Awards along with multiple Muse and Gracie awards for work centered on messaging, narrative, and audience engagement. That experience shaped her understanding of how ideas spread, why people resist them, and what earns trust under pressure.Her clients have included leaders and teams at Amgen, Disney, Verizon, XPRIZE, Coca-Cola, US Bank, and other enterprise and innovation-driven organizations. Much of her work happens behind the scenes—shaping thinking and narrative before decisions are made.
Ginger is the author of Deckonomics: Design Presentations that Spread Ideas, Drive Decisions, and Close Deals. She holds a BA from the University of Notre Dame and an MBA from USC’s Marshall School of Business, with additional training in neuroscience, design, and human-centered systems.
She lives at the intersection of strategy and story, helping leaders make hard-to-explain ideas clear—especially when it matters most.
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