When the Pressure’s On, Your Message Matters Most

Most business communication fails for the same reason: smart people explain instead of influence. The Storyteller’s Edge is where Ginger Zumaeta breaks down why expertise alone doesn’t persuade—and how to fix it without sounding scripted, fluffy, or salesy.

One episode. One practical shift. Something you can use the same day.

Latest Episodes of the Podcast

How to Lead When You Don't Have the Answer Yet

The One Question That Instantly Sharpens Your Story

The Work You Do vs. The Story They Tell

3 Steps to Finding (and Keeping) the Right Audience

Why Repetition Is the Secret to Being Remembered

Why Your Brand Needs an Archetype

What AI Can—and Can’t—Do for Your Messaging

High-Stakes Presentations: The Structure Behind a “Yes”

Facing a moment that matters?

Let’s figure out if we can help.

Start a Conversation

Meet the strategist behind Motive3.

I’m Ginger Zumaeta. I help leaders communicate complex ideas when alignment is fragile, stakes are high, and there's no room for confusion. For more than 20 years, I’ve helped senior leaders and technical teams distill complexity, shape narratives, and communicate under pressure.

I’m brought in when the cost of miscommunication is too great to ignore.
‍

Let's Talk →