If they don’t understand it, they won’t write a check for it.

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Most business messages are too long, too vague, and too forgettable. If your audience doesn’t get what you do in 30 seconds or less, they’re already gone.

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Welcome to The Storyteller’s Edge—the podcast that helps you turn big ideas into sharp, clear, high-impact messages that drive real business results.

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Hosted by Ginger Zumaeta—3x Emmy Award-winner, business messaging strategist, and author of Deckonomics®—this show delivers battle-tested storytelling techniques, real-world case studies, and expert insights to help you:

• Clarify your message so people actually care
• Sell your ideas without sounding like you're selling
• Win high-stakes moments—funding, buy-in, boardroom pitches
• Turn forgettable presentations into compelling, high-impact narratives
• Use storytelling as a business tool to drive decisions and close deals

If your idea is important enough to share, it’s important enough to get right.

1. Subscribe for breakdowns of what makes messaging work (or flop).
2. Follow Ginger on LinkedIn for daily storytelling hacks.
3. Share this podcast with someone who keeps screwing up their pitch.

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Grab the book: Deckonomics®: Develop Presentations that Spread Ideas, Drive Decisions, and Close Deals

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